汇杰联合服务优势
十多年来的行业积累,练就了丰富的实战经验;携手国际著名设计机构,深入探究中国品牌运营的本质规律,鉴于国际先进的品牌管理思想和方法,帮助我们的客户建立和解决品牌问题。
我们专注品牌一件事,分工更细,思路决定出路,一线品牌能选择我们是最好的见证,我们相信,人才是第一生产力!
十多年以来,汇杰倾全力为来自全国的客户创建、焕新和打造品牌。这些客户的需求各不相同。有些公司正面临着关键时刻,比如企业并购或分拆、有些正要进军海外市场、还有些希望赋予现有品牌一个新的面貌,以焕发新的活力。
但归根结底大家的根本愿望是共同的:就是通过品牌塑造来引领企业进入新的阶段。
Over the past ten years, the industry has accumulated a wealth of practical experience; Join hands with internationally renowned design agencies to further explore the nature of Chinese brand operations, and help our clients build and solve branding issues in view of internationally advanced brand management ideas and methods. We focus on the brand one thing, the division of labor is more detailed, the way of thinking determines the way out, the first-line brand can choose us to be the best witness, we believe that talent is the first productivity! For more than a decade, Huijie has been dedicated to creating, rejuvenating and branding customers from all over the country. The needs of these customers vary. Some companies are facing critical moments, such as mergers and acquisitions or spin-offs, some are entering overseas markets, and some want to give existing brands a new look to rejuvenate. But in the final analysis, everyone's fundamental desire is common: to lead the company into a new stage through brand building.
在LOGO设计方面的优势
找汇杰联合提升品牌LOGO、VI的价值在于,汇杰拥有十几年项目积累的经验,我们掌握持续更新的全球500强、中国500强、中国民企500强及各国LOGO设计发展、变革更新的数据库;
汇杰有欧洲顶级创意、设计团队的培训和把关;通过我们特有的工具 ——“汇杰品牌调查问卷”实地调研,我们知道怎样帮客户进行选择、不同企业适合什么样的LOGO,
为什么要用这种字体、色彩、组合形式、应用延展等,而不只是画个图形而已,所以,汇杰的价值是用国际化的视野在进行品牌设计和创作。
Looking for Huijie to jointly enhance the brand LOGO, VI's value lies in Huijie's experience accumulated in more than ten years of projects. We have mastered the continuously updated Global 500, China's top 500, China's top 500 enterprises and national LOGO design development, change and update. Database; Huijie has the training and check of the top creative and design teams in Europe; through our unique tool, “Huaijie Brand Questionnaire”, we know how to help customers choose, what kind of LOGO is suitable for different companies, why With this type of font, color, combination, application extension, etc., rather than just drawing a graphic, Huijie's value is to carry out brand design and creation with an international vision.
在VI设计方面的优势
汇杰联合的VI是建立在行业领先的标准线的。
汇杰至少为两百家以上的企业制定了企业VIS系统管理手册,汇杰也是国内少有的拥有VI研发团队的公司之一,并有欧洲瑞士总部强大VI发展方向数据库支持。
汇杰懂得怎样才能最合理、有效、精细、实用的制定VIS系统,汇杰注重设计流程管理,更细的岗位分工、达到企业 "VI系统深度规范" 我们对人体工学、行为习惯、材料工艺的更新换代有着深入的研究,并有世界级的材料商作为合作支持(提供时代最优质的材料及工艺)。
客户的VI实施、培训、管理可由汇杰团队一站式完成,使VI更具精细化、延展性、执行力和标准化,目前,国内大多企业的VI手册在两本左右,而同样的VI细目,我们定制的VI系统会有4-6本,更精细的规范会使企业在实际实施应用时真正得到有据可依。
Elite United VI is built on the industry's leading standard line. Huijie has developed a corporate VIS system management manual for at least 200 companies. Huijie is also one of the few companies in China that has a VI R&D team, and has a strong VI development direction database support from the European headquarters in Europe.Huijie knows how to make the VIS system in the most reasonable, effective, precise and practical way. Huijie pays attention to the design process management, and the more detailed job division and the company's "VI system depth specification". We have ergonomics, behavior habits, material technology. The update has in-depth research and is supported by world-class material suppliers (providing the best materials and processes of the era). The VI implementation, training and management of the customer can be completed by the Huijie team in one stop, which makes the VI more refined, extensible, executable and standardized. At present, most of the domestic VI manuals are in two or so, and the same VI details. Our customized VI system will have 4-6 copies, and the finer specifications will make the company really get evidence in the actual implementation of the application.
在食品包装设计方面的优势
拥有瑞士总部服务雀巢近50年和服务中国伊利十几年的实战经验,汇杰的包装设计不仅是设计一款包装,而是用品牌营销策略、市场调研、消费体验、
全方位物料延展设计提供创造性包装解决方案。
侧重全产品系列包装的识别架构规划,使包装实现体系化、规范化,达到完美终端效果,从而体现品牌的整体冲击力。
With Swiss headquarters serving Nestlé for nearly 50 years and serving China Yili for more than 10 years of practical experience, Huijie's packaging design is not only to design a package, but to use brand marketing strategy, market research, consumer experience, A full range of material extension designs provide creative packaging solutions. Focus on the identification architecture planning of the whole product series packaging, so that the packaging can be systemized and standardized to achieve the perfect terminal effect, thus reflecting the overall impact of the brand.
在食品展位、专卖店设计方面的优势
汇杰联合有实现展览展示、品牌、环境、导向的整体导入工作流程规范,拥有建造师三维设计师、导向规划师和长期标识制作工厂等专业人员,解决每一项工程的所有环境引导问题。
汇杰的展览展示团队的作品在每年的“糖酒会”上都是一道靓丽的风景线,并得到更多企业的认可,为此,汇杰2014年,在广州、福州、成都成立联合搭建分支机构,加大在中国糖酒会、中国各大车展、中国展览展示博览会、连锁专卖店(SI)等,设计方面的服务能力。
has a comprehensive import workflow specification for exhibition display, brand, environment and orientation. It has architects such as 3D designers, guiding planners and long-term logo production factories to solve all environmental guiding problems of each project.The works of Huijie's exhibition and exhibition team are all beautiful scenery in the annual “sugar party” and have been recognized by more enterprises. For this reason, Huijie established joint establishment branches in Guangzhou, Fuzhou and Chengdu in 2014. Increase the design service capabilities in China Sugar and Wine Association, China's major auto show, China Exhibition and Exhibition, and Chain Stores (SI).